Getting connected to the Reivers Road – The first of six innovative GPS-triggered audio trails of the Borders has been launched by new company, The Reivers Road.
Debi Webster and her co-director, Alastair Cunningham, (above), have worked in the tourism industry for almost two decades and were frustrated by visitors seeing little of Scotland beyond the popular tourist destinations of Edinburgh, Inverness and Skye.
They decided to do something to tempt more people down to the Borders and devised the app to showcase the unique culture of the region.
It delivers a virtual tour guide, allowing visitors to experience stories, history, drama and music as they explore the local area.
Debi said, “We’re really hoping that we can bring more tourists to the area as the sector reopens following lockdown. The app is GPS activated and works offline, so users do not need a phone signal to experience the tour. Each trail starts in an easily accessible locations, such as car parks, and drivers follow the route displayed on screen”
The first trail to be launched is Hermitage which runs from Hawick to Langholm via Hermitage Castle (above), Newcastleton and Canonbie. More routes will be rolled out over the following weeks
Debi continued: “The app is perfectly designed for social distancing and allows people to see sites without leaving a car if they are uncomfortable doing so. It is easy to use, and the audio content is automatically triggered as you travel along the route. Alastair narrates most of the clips, so it is like having a real-life tour guide in your car. The audio also features stories, music and ballads, with actors bringing the Reivers to life.”
More information at www.thereiversroad.com